Uniti - Electric car Sweden
Brand Development
Client - Uniti
My Role - Animator and Art Director
On one of the most exciting things about working for a start up is that no two days are the same, the fast paced nature of the business means meant that my role varied considerably from working along side the creative director to build the Uniti identity, to leading designers and develops to create an e-commence website, through to large screen event graphics for the unveiling of the new car.
Communication was always the key, as the pace moved so quickly, we had to work together to create inspiring and compelling design that would reflect the future vision of Uniti but staying true to its Swedish roots.
Launch Event
The car was unveiled to the world at a large event in Landskrona with VIP guests from robotics , energy and technology companies, plus general admission for the public. The plan was to ‘wow’, and it truly did. We created a separate brand for the event called U17, with magazines, graphics and custom made beer labels. For people wanting to put down a deposit on the new car st the event, we even created a NFC key card given to them, which they could keep and would eventfully open their new car.
I created the screen graphics for the event, including the opening titles which presented the companies values and built up to the unveiling of the new car.
