Scania - Public Launch
Brand event
Client - Scania
Agency - Kate Dawkins / Jack Morton
My Role - Animator and Art Director
This public launch, held at the beautiful Grand Palais in Paris, was a milestone occasion for Scania. A spectacular and high profile event that marked the global reveal of its new generation of trucks, Scania’s first major product launch in 20 years. The event played out in front of an in-house audience of 1,200 esteemed VIP guests, as well as their largest ever global audience watching live on-line.
Working along side the uber talented Kate Dawkins and the team at Jack Morton we created screen content for the reveal presentation, stand graphics and DJ visuals, plus 4 days onsite to ensure everything worked smoothly and to make any last minuter amends.
