Kevin Lamb

Kimberly Clark

Infographic

Client - Kimberly Clark
Agency - Velocity
My Role - Designer and Animator

Kimberly Clark provide protective equipment for the aviation industry during the surface prep and paint process..
The job was to take a brief and design and animate an animation showing their offering. We created a concept using model aeroplane kits as a medium to show surface prep and paint, and the people that do the work. This approach allowed us greater flexibility than stock photography would offer, let us be precise and specific about surface prep and paint processes, enable us to access and show things that would not be available in stock photography, lend itself better to an animation where the focus is on zooming in and out of areas to highlight process, allow us to show the real-life processes, just scaled down.