Kevin Lamb

Woodrup Cycles

Brand Development

Client - Woodrup Cycles
Agency - HelloYes
My Role - Art Director

Woodrup cycles is a family business steeped with history. Most recently it got awarded best independent bike shop in the UK, and with good reason. At HelloYes, we got the opportunity to create a rebrand for them, create an identity that would be used not only across the web, but also welded onto the bikes.

We created a brand that captures everything that makes Woodrup’s heritage so rich. The craft. The landscape. The sport. The stories. And, while respecting and celebrating the past, we readied the brand for the future,